Case Studies - scroll down to view some case studies from our past events.

 

Working on the world's biggest annual sports event the last time it came to England was a tremendous honour, challenge and achievement, playing our part in ensuring the event passed off safely and successfully with over 1 million spectators. We were engaged by Kent County Council to become part of their project team with specific responsibility for crowd management, all non-racing risk assessments, operational logistics and the volunteer operation on the day. They had been impressed by...

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A unique sportive and sports festival set up in 2012 on behalf of Sir Bradley Wiggins to promote and showcase the Bradley Wiggins Foundation. The event enabled people to ride alongside Bradley and his friends, including fellow top cyclists from the Wiggle Honda team. The event was organised directly for Sir Bradley Wiggins CBE and his wife Lady Catherine. The 2012 event was his first public appearance after his success at the Olympics and winning the Tour de France. Ride with...

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cyclefresh is a combination of our cycle smoothie maker and our VirtualCycle bike. The cycle smoothie maker is a bike which is attached to a blender - you simply choose which fruits to include in the smoothie and pedal the bike to spin the blender. VirtualCycle is a normal road bike on a unique trainer and is connected to a bespoke piece of software. It can be used equally as an excellent training and coaching session for the serious cyclist or an interactive cycling...

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The modern and stylish ACE Centre in Nelson, Lancashire played host to the prestigious and glamorous top awards ceremony in the area when we were engaged by Pendle Borough Council to design and organise the Pendle Business Awards ceremony. The theme for the evening was 'Going for Gold' with the set themed around the Olympics and top sports stars, fitting as Pendle has a number of direct connections to the Olympics and its stars. Pendle, which incidentally is where Pennine...

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The Great Manchester Cycle was the first urban closed road sportive and attracted the largest paid entry to a sportive held in this country when it was first held in 2012. This was the culmination of nearly two years of research and planning from when we were first approached by Nova International, the country's biggest mass participation company and the company behind the Great North Run and Great Swim series.  An annual event, the Great Manchester Cycle is a mass...

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The Liverpool-Chester-Liverpool Bike Ride is our longest running event, even pre-dating the incorporation of Pennine Events! It was established over twenty years ago on behalf of the old Merseyside Strategic Health Authority and Liverpool City Council to encourage people to take up active lifestyles. Pennine Events Director, Mark Sandamas, and General Manager, Alison Marsh, were part of the original organising team. Upon the formation of Pennine Events we brought the event into...

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It's Ready, Steady Glow! On one Saturday night every October several hundred supporters of the world famous Christie Hospital get dressed up in bright, fluorescent neon outfits and take to the Salford Quays in a unique, fun 10km walk that we organise. The walk is only part of the experience, as we lay on an entertaining range of fire dancers, street theatre and live music, creating a party atmosphere as they complete the route before a welcome BBQ and drink. We have...

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At 4am on a Sunday morning in July when most people would be tucked up in bed, several thousand people are cycling through the streets of South London, Surrey, West Sussex and into Brighton in order to raise money for the British Heart Foundation. The London to Brighton Night Ride is part of the Mending Broken Hearts Night Ride series, which also includes the Manchester to Blackpool Night Ride (September), which we have previously organised on behalf of the charity. The London...

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Make Your Move Kirkcaldy was organised to encourage people to go and participate in cycling activities at Town House Square, Kirkcaldy. The event first took place in 2011 to promote the Make Your Move Kirkcaldy Walking and Cycling Initiative. Pennine Events were engaged by Sustrans and Fife Council to organise the free public cycle show. Through consultations with local groups and regular steering group meetings, a series of 5 events were devised, designed to be...

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Pennine Events have been responsible for the management and logistics of the largest participation cycling event in Scotland since 2007, on behalf of Cycling Scotland. Pedal for Scotland has won eleven major awards in this period including the Grand Prix prize and the Best Sports Event at the UK Events Awards.  The event features 10,000 participants tackling a choice of 3 different routes (110miles, 47miles and 9 miles). The longer two routes start in Glasgow Green with...

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The BBC Radio Lancashire Olympic Bike Ride was a 5 day cycle ride from the Olympic Stadium in London to Preston City Centre was organised as part of the Sport Relief campaign in March 2012. Originating from the Children in Need Tower to Tower Ride we organised for Breakfast Show and North West Tonight presenter Graham Liver, the event started with a phone call from Graham to company Director Mark Sandamas, "Hi Mark, I've a daft idea for a follow up.....involving a...

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In July 2012 the Go Cycle, Go Walk, Go Lakes Festival which we organised took place. The event was part of a wider events series 'Drive Less, See More', which was organised in partnership by the Lake District National Park Authority and Cumbria Tourism.  It was used to launch the visitor event season in the Lake District and encourage people to get involved in activities in the area. The event took place in Staveley in Cumbria and involved a variety of activities,...

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One of the highlights of the Northern running calendar, the Bradford City Run consisted of a Half Marathon, Half-Marathon Relay and a Fun Run featuring over two thousand participants in total. The half marathon circuit began at the famous Alhambra Theatre and took in both the urban architecture and beautiful Bradford and Bronte countryside before finishing in the award-winning Lister Park, where the Fun Run took place. There was also a large Event Village here with a range of...

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Building on the successful event held the previous two years we once again helped the University of Nottingham with the delivery of LifeCycle3 in September 2013. The event is in support of an annual, two week fundraising cycle challenge which is taken on by a team from the University, headed by Vice Chancellor Professor David Greenaway. These have included John O'Groats to Lands End and Dover to Cape Wrath. We organise a couple of supporting rides to accompany these rides and...

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Cycle Live Nottingham is a full weekend of cycling activity that takes place annually each June. The event has been developed from the Great Notts Bike Ride, which we have been involved with since 2008. The prime purpose of the festival is to promote cycling and encourage people to cycle as a beneficial exercise and an alternative means of transport. An overview of the weekend's activity from the most recent event in 2013 is as follows:  The Nottingham Grand...

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One of our longest contracts we were tasked by Lancashire County Council to design an appropriate roadshow to promote cycling (and latterly all forms of sustainable travel under the Travelwise brand) with a mobile interactive eye-catching display that would attract event visitors and passers-by on a limited budget. We devised a roadshow that featured fun cycling activities, including our cycle smoothie-maker and virtual reality bike, eye-catching displays and...

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Beach to Beach  Bournemouth to Brighton, Beach to Beach first took place over a weekend in early May 2010. The event ran for 3 years to raise money for Asthma UK starting with 100 riders and steadily growing in numbers to 300 by the final event in 2012. The event was a 2 day fundraising cycle ride over a total of 140 miles across Southern England. It started at Bournemouth AFC and finished on the beach in Brighton, with an overnight camp in between at Meon Springs in the midst...

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Under and Over the Mersey As part of the 2008 Capital of Culture programme in Merseytravel approached Pennine Events to organise a most unusual event - Under and Over the Mersey! The aim was to celebrate the contribution the organisation, and its key identifiable assets - The Mersey Tunnels and the Mersey Ferries - make to life in the city. We devised a mass-participation event that started with major entertainment in front of Liverpool Library, led into a walk through the...

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