Event Outline

One of our longest contracts we were tasked by Lancashire County Council to design an appropriate roadshow to promote cycling (and latterly all forms of sustainable travel under the Travelwise brand) with a mobile interactive eye-catching display that would attract event visitors and passers-by on a limited budget.

We devised a roadshow that featured fun cycling activities, including our cycle smoothie-maker and virtual reality bike, eye-catching displays and information leaflets in a branded marquee staffed by cycling experts. By doing so we were able to easily attend events in all sorts of places from company cafes to major county shows and engage with thousands of visitors, passing on plenty of relevant advice and answer all sorts of cycling and travel queries.

We linked up with appropriate local cycling organisations to ensure a direct link to local mentors, contacts and clubs thereby providing a seamless link for interested people to follow and removing one of the main obstacles for people to cycle. The roadshows also facilitated consultation with residents over proposed schemes ensuring appropriate facilities were commissioned. The roadshow also operated in a wide range of schools getting children interested in cycling and learning more about the mechanics of cycling along with the benefits of regular activity and eating fruit.

The roadshows successfully:

• promoted cycling by providing a range of relevant information
• provided a unique activity that enticed people to visit 
• raised the profile of cycling in the county and the work of the County Council in developing cycling infrastructure 
• promoted the Travelwise brand
• provided relevant Travelwise and travel information to people relative to where they live and work (the message and leaflets were carefully tailored to the locality of the roadshow)

Testimonials

"Many thanks to the whole team for providing such a fun and professional activity. The event was even publicised in the Burnley Express"

Staff at Burnley College Campus

"All staff enjoyed and the CEO was very pleased to have a go on the smoothie maker"

Wyre Borough Council