Bike
Fests and Cycle Shows are an excellent way of attracting a new audience
of non-cyclists.
They
provide the opportunity to:
Make a big media splash and get positive
cycling messages across to a large audience
impart information & provide advice
Answer queries from potential new cyclists
entertain
raise awareness about local cycle issues
launch other cycling initiatives
conduct surveys
Mobile Cycle Promotion Roadshows
This
is based on a successful project we set-up and operate on behalf
of Lancashire County Council. It takes the pro-cycling message direct
to people in town centres, workplaces and public events in a fun
and relaxed way. The roadshows are adaptable to the location and
audience and can include an exciting and eye-catching cycle simulator,
fun bikes to grab people's attention, information leaflets, cycle
try-outs, and skills challenges.
It also allows the public to discuss their concerns/needs or seek advice from experts on cycling matters and routes and gather information and leaflets.
This
service is available to local authorities, health trusts, private
sector and voluntary sector organisations.
