Research has shown that a major reason preventing people from cycling is lack of knowledge of safe routes. As part of the Bike Fest, or as a separate programme, Pennine Events set up easy paced guided rides on suitable routes in the area. These are designed for beginners and families. Local cyclists / clubs are used to lead them and to give advice to the participants.
Cycle Rides
Mass participation rides,
such as the Liverpool - Chester , can be a good way of promoting
cycling through media attention and by providing a suitable challenge
for people to do. Pennine Events design and organise cycle rides
of varying distances, both on and off-road, to meet specific client
objectives.
Leaflets and Route Guides.
The provision
of good quality information is often sought by riders of all levels,
particularly beginners and intermediates, and by tourists. Pennine
Events research route and visitor information, write them in a manner
suitable for the audience and design and produce route leaflets
, guides and websites. Recent examples include Family Routes in
East Lancashire, Bowland by Bike and MTB Routes in the Yorkshire
Dales.
