As part of Pennine Events commitment to creating fantastic events remembered forever, Pennine Events would like to offer Charities and Sponsor’s the opportunity to join us on this adventure with Wiggle as we look to create and stage an impressive portfolio of events that benefits not only the businesses and organisations involved, but also sees a substantial charitable profit. If you are looking to develop your own corporate or charitable event, or are looking to increase the number of own named or third party events, this is a cost-effective and minimal risk strategy in which to do so.
Who are Wiggle?
Wiggle are the global leaders in the online retail of equipment for cycling, running, and swimming, selling to over 90 countries in 10 languages and 14 currencies. Having established an event series that has been running for the last five years, as part of Wiggle’s ambition and expansion they have joined forces with Pennine Events to take their ever-growing portfolio of events into the North West of England.
With access to a database that surpasses 1.2 million customers, Wiggle and Pennine Events are in the perfect position to put on fantastic events to a wide-reaching audience.
Who Does What?
Wiggle – will act as a source of substantial marketing force for the events, bringing in new participants and helping to make participants aware of the charity partner/ sponsor.
Pennine Events – creating, marketing, managing, and delivering the event as well as selling places to the public.
Charity / Sponsor – selling participant places to their fundraisers / employees and to the public to fill their quota, making the most of each participant to get the best possible income figures for charity’s. Your charity or business will be advertised as the event partner on marketing materials and will be actively promoted to all participants. As a charity partner or sponsor, you will be given exclusive rights on the day to promote your organisation to the potential 1,000 event participants.
Benefits of adopting the Charity Partner status:
- Uncapped earning potential for you
- Registration fee and minimum sponsorship to bring your income
- Event owned and run by Pennine Events
- Pennine Events will also sell places directly to the public, which offers further fundraising opportunities
- 1,000 capacity per event
- Turn up with your fundraisers and participate
- Event created in consultation with you
- One-off payment
- Logo on promotional materials including: Press release (event promotion and event recap), Geo-targeting via Wiggle 1.2 million database, Email marketing to current Pennine Events database of 27,900 and Website – link to sponsors website from event website
- Stand and presence at the event village
- Stand and presence at feed-stations
- Branding opportunities
- Right of first refusal to sponsor the following year’s event
- Access to up to 1,000 participants through booking system for each event, Pennine Events marketing, and on the day
Benefits of adopting the Corporate Sponsor status:
- Event owned and run by Pennine Events
- Pennine Events will also sell places directly to the public, which offers further fundraising opportunities
- 1,000 capacity per event
- Turn up with your colleagues / employees and participate
- Event created in consultation with you
- One-off payment
- Logo on promotional materials including: Press release (event promotion and event recap), Geo-targeting via Wiggle 1.2 million database, Email marketing to current Pennine Events database of 27,900, Website – link to sponsors website from event website
- Stand and presence at the event village
- Stand and presence at feed-stations
- Branding opportunities
- Right of first refusal to sponsor the following year’s event
- Access to up to 1,000 participants through booking system for each event, Pennine Events marketing, and on the day
We have a number of charity partner and sponsor packages available on request to suit various budgets. If you are interested in this unique opportunity to get involved with the Wiggle North Series, please contact us on 01772 447979 or email This email address is being protected from spambots. You need JavaScript enabled to view it.
