My Virtual Challenges

As part of Pennine Events strategy to strive for innovation, the team developed a flexible platform in response to the increasing demand for virtual and digital participation, fundraising and community engagement.

My Virtual Challenges lets a worldwide audience participate in global (sports) events and challenges that are suitable for a range of ages and abilities, from families with children and beginners, to serious fitness fans – the audience and ability depends on the event/challenge set.

The platform utilises a range of innovative developments, to bring an adaptable and innovative approach to hosting experiences.

The enabling tool brings the best of the industry together on 1 major platform, to capture a wide audience from across all nations; and has been hailed by many organisers, local authorities and event organisers from launch in September 2020.


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Pennine Events