5th September 2021 saw the first ever Cycle Silverstone take place at the world renowned British Grand Prix track, Silverstone Circuit!

Appointed as Silverstone’s strategic sports partner in 2021, Pennine Events, combined with Silverstone’s own teams were tasked with creating, marketing, and delivering the brand new, extremely exciting event.

Cycle Silverstone 2021

Several thousand cyclists, of all abilities, gathered for a 10K, 20K or 50K, ride conquered the Hamilton Straight and #BeatTheTrack. With some time-chipped and some riding just for fun, it was clear to see that the iconic venue did not fail to amaze for all participants (and us!). DJ legend Dom Whiting (AKA The Cycling DJ) even made an appearance in the 10K family ride, providing the good tunes, vibes and a once in a lifetime experience. All riders even received a medal at the end of the ride, the perfect keepsake for an unforgettable day.

Social Bite - Break The Cycle 2021

Riders and spectators could then enjoy a plethora of activities, entertainment, food, and drink in the festival village on the National Paddock including a live streaming of the Tour of Britain, a pump track activity provided by British Cycling, roaming theatre performances and a wide variety of delicious food provided by the onsite café as well as local traders.

It’s safe to say the event went down a treat and we can’t wait to be back bigger and better next year with some very exciting announcements coming soon!